WHAT WE WEAR CELEBRATES 1 YEAR ANNIVERSARY DURING LONDON FASHION WEEK MENS SS 2019

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Tinie Tempah’s contemporary menswear brand What We Wear celebrated its 1st year anniversary, at men’s fashion week spring summer 2019.

Throughout the collection Tempah paid homage to his love of football subculture and diversity. What We Wear showcased a sophisticated functional collection which was a combination of sportswear and skilled tailoring. The collection aesthetics focused on training and season football kit with the zig zag  logo subtly incorporated.

Yet in between the collection, What We Wear found its strength with its easy contemporary street wear inspired pieces. Notable garments incorporated fun bold colours, interchangeable luxurious fabrics, glossy patent leather jackets, an easy denim two piece suit, a tie dye jumper paired with lux tracksuit trousers. For the Spring Summer 2019 collection the designer collaborated with Amsterdam brand, Daily paper and filing pieces. The show ended with show stopper Pablo- Tinie Tempah’s beloved pit-bull.

Over the year What We Wear has grown and elevated into a new breed of sportswear with a confidence approach to texture, colour, and contrasting tracksuits and trouser separates. We look forward to bigger things for What We Wear and an exciting new direction of traditional sportswear with a lux edge.

 

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Joey is a content writer/journalist, and has worked for Matches Fashion, a luxury online retail company based in London. He's wrote for the digital magazine Yahoo! Style and Alumnus of London College of Fashion with a major in Fashion & Clothing. Named Top 100 UK Lifestyle Blog & Website 2019 featuring in Barclays Mobile Banking App Calendar TV Ad Campaign and Yahoo! Entertainment’s new live streaming channel Yahoo! Play.
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