Tag Archives Mens Fashion Week



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For Numero 00 Spring Summer 2020 Creative Director Valerio Farina explores the sensory journey of freedom, lightness, simplicity and natural elements to present this season’s collection. He wanted to portray a feeling of escapism from the stereotype of metropolis city life where he prefers a natural approach to living in favor of softness and purity which are reflected in the design of the garments distinguished by the light and fluid use of fabrics.



Organic pieces take centre stage to enhance fit and its silhouettes bringing them to life where the rich colour palettes influenced by nature and the five elements of the universe Ayurveda evoke water, air, fire and earth.

The designer hopes the sensory approach of returning to Mother Nature will inspire the wearer to connect emotionally with the pieces as an awakening of consciousness that connects them to the issues of an ideology for an eco sustainable world to make better informed choices.


Feel Natural, Freedom, Lightness are the destinations of the sensory journey, which has brought the designer Valerio Farina to the conceive of the collection for Numero 00 SS20

Looking closely at the collection these messages are embedded in the garments to feature conflicting artworks against the single use of plastic objects including the use of organic and recycled fabrics defining the feel natural theme of this collection.




The Colour palette used – blue celeste, rust colour, grey, white, sage green inspired from nature




I also noticed a trend of street wear dominating this seasons runway’s in Milan which was evident in the other collections presented during the men’s fashion week collections this summer.






The Designer exposes the desire of underdressing from the preconceptions and from the rules through garments distinguish themselves for the softness and purity



For more information on the brand please visit

IG @numero00




Disclaimer: I would like to thank Numero 00 for the invite to preview this seasons collection during Camera Moda Milan Fashion Week. All opinions expressed will be my own




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Spyder Korea presents their signature Sportswear for Spring Summer 2020 celebrating the warmest season, high-tech, appealing garments for water sports are introduced.

Renowned for their Athletic and Active Wear clothing the performance wear range is made for the gym, concrete jungle or in the midst of nature where cutting edge technologies, high performance materials and sleek contemporary design sit at the core of this season’s collection.



Neon tones, graphic motifs and geometric color blocking give an exciting attitude to seperates such as board shorts, T-shirts and surf tops to stay cool among the waves.

The ergonomic silhouettes are imaginatively designed to facilitate the body’s movements incorporating bold, energetic tones of orange, green and red are juxtaposed to graphic touches of white and black.


Mixing Urban Attitude, Geometric color blocking with spyder-shaped discreet logos pepper the styles, ranging from more eye-catching, multicolor training garments conceived to make a cool entrance at the gym

This seasons collection pays homage to the metropolitan lifestyle where creative director Christopher Bevans took inspiration from intricate city grids and subway metro maps for the Spyder Lifestyle range.Sharp graphic lines, contrasting bands running across the pieces or creating bold trims to exalt the eye-catching attitude of the collection meet the essential, functional yet highly impactful silhouettes of anoraks, tracksuits, hoodies, tanks tops and roomy waterproof jackets.




Minimal geometric graphics of the layered running outfits for contemporary ninjas camouflaging in the urban environment.


The color palette mixes black and white, bright blue, yellow, as well as the pink and orange tones of a charming pattern echoing the shades of the sky at sunset.


Key trends pieces included training backpacks and duffle bags reveal multiple pockets and ergonomic lines, while bags to wear across the body and funny packs shine bright with bold colors and audacious prints are a revival of the nineties sub cultures.




The energetic, dynamic vibe of the collection also reflects in the highly functional accessories, designed by the division’s creative director Peter Brunsberg, where the utilitarian practicality is combined with a cutting-edge design.




To find out more about the Brand please visit

IG @spyder_korea



Disclaimer: Many Thanks to Spyder Korea for the invitation to preview the new seasons collection at Camera Moda S/S 2020. All opinions expressed will be my own


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Just getting ready to enjoy the weekend and the weather is looks great here in Milan. Here’s just an overview of my party outfit essentials for summer time and ways I like to dress up my favourite signature leather jacket with the most minimal details can make all the difference. If you feel like ditching your tailored jacket for an alternative staple for easy weekend wears go with a less structured look that feels relaxed and comfortable on the go during Milan fashion week Men. It can work wonders and create a whole new look even with the most basic casual separates that you match with a signature item is all you need to complete an outfit. My outfit choice was ideal to attend the IH NOM UT NIT Paris Spring Summer 2020 Show with special guest Artist Performance from US Rapper Saint JHN for an intimate secret gig at Shambala in Milan. It was a great pleasure to attend the preview of the new collection by Creative Director Chaz Jourdan and be part of this special event. It was so worth it traveling all the way from London just to be here and experience Fashion Week in Milan.

Styling Credits: Leather Biker Jacket; Iceberg Italy, White cotton buttoned oxford shirt; Polo Ralph Lauren, Slim Necktie; Primark Man, White skinny chino’s; United Colours of Benetton , Totebag; Iceberg Italy


Photography: Nadia Rashid


Disclaimer: All Opinions will be my own


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Hey guys, I’ve just arrived in Milan yesterday after I caught the last leg of the London Fashion Week Menswear collections and it was most certainly a good idea to escape the British Weather leaving behind the rain showers  to wake up in Sunny Milan today. I’m so excited to be here for Men’s Fashion Week starting with my first show of the week to get a sneak preview of the Numero 00 Spring Summer 2020 Menswear collection to kick off Camera Moda Milano Men’s Fashion Week in style.

Last season my friend Alex modeled in the show back in January so I was keen to check out their new collection while I was here in a Milan for a few days. For today’s look I opted for classic casual seperates given the fact it was at least 32 degrees in the sweltering heat, so a crisp white t-shirt and a pair of light weight denim jeans seemed the right choice. Not forgetting comfortable footwear that looks chic too. But, also remember 2 or three changes in between shows or event is seen as the norm during Fashion Week. I’m really looking forward to tomorrows show’s and catch a bit of sightseeing in between, so I’ll see you there!


Styling Credits: Men’s Crew neck Tee Uniqlo, Skinny Jeans ASOS MAN, Sunglasses Accessories from a Selection at PRADA Eye Wear Uomo

Photography: Nadia Rashid


By Posted on 0 Comments 1 min read 46 views

Tinie Tempah’s contemporary menswear brand What We Wear celebrated its 1st year anniversary, at men’s fashion week spring summer 2019.

Throughout the collection Tempah paid homage to his love of football subculture and diversity. What We Wear showcased a sophisticated functional collection which was a combination of sportswear and skilled tailoring. The collection aesthetics focused on training and season football kit with the zig zag  logo subtly incorporated.

Yet in between the collection, What We Wear found its strength with its easy contemporary street wear inspired pieces. Notable garments incorporated fun bold colours, interchangeable luxurious fabrics, glossy patent leather jackets, an easy denim two piece suit, a tie dye jumper paired with lux tracksuit trousers. For the Spring Summer 2019 collection the designer collaborated with Amsterdam brand, Daily paper and filing pieces. The show ended with show stopper Pablo- Tinie Tempah’s beloved pit-bull.

Over the year What We Wear has grown and elevated into a new breed of sportswear with a confidence approach to texture, colour, and contrasting tracksuits and trouser separates. We look forward to bigger things for What We Wear and an exciting new direction of traditional sportswear with a lux edge.


What’s your opinion on Celebrity fashion lines, leave a comment below



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Ben Sherman SS 2018 from Feed My Fashion Ego on Vimeo.

Ben Sherman

Ben Sherman presents their latest collection a peacock revolution for Spring Summer 2018 which takes inspiration from the psychedelic sixties. It reflected a time during an era where it was all about flamboyance and extravagance of Peacocks allowing men to pioneer a distinct and colourful dress sense.

Menswear pieces in the collection embrace the effortless style of Ben Sherman’s heritage re-visiting a passion for music and iconic sixties music festival posters. Summer is already underway and I cannot help feel inspired by the looks coming down the catwalk as I witnessed rich pattern floral, vintage, and spring floral art patterns adorn garments.

Retro looks form the essence of the sixties psychedelic peacock inspiration combining a contemporary twist to tailoring including deconstructed summer blazers, soft linen separates worn with printed shorts. Key directional pieces of the collection such as suede jackets, hooded parka, relaxed drawstring trousers and gingham shirts looked great in shades of dark denim, claret red and soft pinks.

A fresh summer palette saw traditional patterns revived for spring summer 2018 in indigo, denim for outerwear, bolder hues of brick and tan teamed with classic stripes and checks. While burnt sienna and pineapple on jerseys and shirting looked vibrant as contemporary silhouettes brought to life this season’s psychedelic inspiration injecting a bohemian spirit into the collection.

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Vivienne Westwood SS 2018 from Feed My Fashion Ego on Vimeo.

It’s Day 4 of LFW Men’s it seems some designers went all out with bang to impress the international press and VIP’s as the show in usual fashion was delayed by 30 mins. Vivienne Westwood’s rebellious runway show caused quite the controversy during London Fashion Week Men’s and it was quite the spectacle indeed which caught guest by surprise. I had an early start to the morning so the show certainly grasped my attention with a spectacular performance by Circus Artist intertwined with the catwalk show. Models saunter down the runway with faces full of makeup which will express each of the 4 symbols inspired by Vivienne Westwood’s collection ‘We are MotherFucker’.

These are symbols are aptly named Love, Free World & IOU, Greed Rot $ Propaganda, War and Giants like Shell and Monsanto who rape the Earth. Clearly there was no fashion theme but a political message to win the fight for the free world to save the earth was evident. All four symbols appear as prints which adorn garments from rainforest print and other graphics in the form of text. The noughts you see could be mistaken for spotty animal prints but infact its money which multiplies them by 10 or more needed to safe the rainforest.

It was wonderful to see something else different for a change and the spring summer 2018 collection exceeded my expectations from your usual conventional fashion show. The most important message of them all ‘Buy Less Choose Well, Make it Last’ for a greener planet. We just loved it.


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Topman Design

Topman Design kicked off London Fashion Week Men’s in style with an Exhibition Event followed by a party to celebrate SS 2018 with Special live performance by The Rhythm Method in London’s East End.

Transition the exhibition presented by Topman Design which featured 5 collaborators, 5 films and an amazing preview presentation of Spring Summer 2018. These include works exhibited by Nick Offord, Max Wallis amongst a few others to celebrate the 5 year anniversary at London Fashion Week Men’s.

The inspiration behind the collections aesthetics is ‘Modern Romantics’ presented with a unique flair for fashion spirit and carefree attitude of the wearer. Topman’s signature design concept is brought to life by referencing the past in order to influence the future was the theme for this seasons collection. It was evident the 80’s was paving it’s way for a comeback as I observed the way Topman Design styled their collection which including separates such as cropped jackets, lux sportswear, tailoring and loose fitting silhouettes on high waisted trousers looked retro chic.

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Following on from Belstaff’s collaboration with Vestiaire Collective the leading market place for pre-owned premium and luxury fashion the exclusive partnership allows you to purchase the limited number of iconic 1960’s and 1970’vintage jackets especially chosen from the Belstaff Designers Archive. Once again Belstaff returns this season to London Fashion Week Men’s for Spring Summer 2018 Menswear and Womenswear collection Paris to Dakar.

Belstaff showcased the collections in the iconic London Venue of Somerset House, in the newly opened wing, the Lancaster Rooms, with press arriving via the British landmark of Waterloo Bridge. This season’s collection explores the epic journey of the rider’s adventures travelling through extreme conditions during their journey on the Paris to Dakar Rally.

Influences of retro themes made their debut during men’s fashion week at other designer shows as Belstaff took inspiration from the late 70’s and early 80’s era mixing modern performance fabrics with retro sports graphics and prints.

The real sense of rawness in the feeling of the collection could be envisioned where romance of the North African landscapes intriguing colour hues of soft sun bleached pastels, to the vibrant shades of copper and burnt orange evoked the spirit of adventure. It was about creating pieces this season that were versatile in aesthetics also light weight incorporating technical styles which are protective and wearable in all climates.

A rather distinct collection was well put together where patterns and prints contrast with retro inspired sportswear elevated the multi seasonal technical use of luxurious materials and bold prints served with functionality. As per seasonal signature items you can guarantee the outwear remains at the core of the collection each season experimenting with colour, leather, graphic and prints and more.



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By Posted on 0 Comments 2 min read 142 views

It’s been quite a long afternoon of shows today but the best news is the Sun is still shinning as we leave the Ben Sherman show and decide to head over next to the ASOS Menswear Presentation at the AQUA London Rooftop. It’s got a really great terrace on the roof and it was just the perfect setting to view their latest Spring Summer 2018 collection.

ASOS is one of my first port of call for online shopping if I’m looking for a seasonable trend piece to mix and match with outfits and great for weekend basics too. At the Spring Summer 2018 preview I noticed that there were on trend retro pieces being re-worked from the 90’s .Who could forget those cross over bags or I believe the correct or old term was referred to as a ‘Bumbag’.  Accessories such as classic white sunglasses always remind me of summer or Nineteen 50’s Hollywood which I think I’ve got a pair quite similar are just perfect for sunny days at the pool.

I think these would go nicely with one of the racer checker printed bags as I’m keen to have a browse while I’m here. You know I just can’t help myself to window shop. Anyway, perhaps there is something I could get for my upcoming press trip to Portugal as most of the influencers I know will be going. But more on that later, so be sure to check for updates on the blog about my travels this summer it’s going to be supper fun.

That feeling of summer to me always evokes that spark of hedonism and adventure and these pieces from the ASOS Menswear line are ideal for headlining this summer’s music festivals in style or holidays you need on trend pieces of clothing to make things more fun don’t you think. From the looks of the colour palate the clothes really stood out for me as striking, youthful, fun and vibrant in neon shade’s which is very nineties right now.

I’m just hoping that someone has a ‘Fresh Prince of Bel Air themed Party’ because I quite like the idea getting my hands on some new statement pieces before my holiday vacation commences.  All I need to do now is choose what I want for my forthcoming trip and just pack. I guess, I’ll see you guys by the pool!

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London Fashion Week Men’s celebrates its 5th Anniversary to showcase the best of British Style each season. Here are just some of the favourite highlights of the menswear shows this week as I give you an insight into what will inspire you to wear in the coming months ahead. There are so many designers and styles to choose from and lucky for us London is the number one international shopping destination in world so we are spoilt for choice.

Oliver Spencer

Oliver Spencer returns to the catwalk this season for Spring Summer 2018 with an exclusive T-shirt collaboration with Artist David Austin where the key message is to explore the themes of love often through text which is inspired through literature such as ancient myth to contemporary poetry. Both Art, Fashion and illustration is combined where Oliver Spencer and David Austin designed logo T-shirts include ‘LOVE TOWN’, ‘WOMEN AND MEN’ and ‘FACE’.

Spencer manages to capture the vibrant spirit of London’s cosmopolitan city that reflects diversity and versatility of its inhabitants. For instance the signature light weight oversized parker coats transform from a coat to rucksack for when the weather is pleasant. Summer is already upon us so it’s ideal to invest in versatile ergonomic designed pieces that can adapt to suit our hectic lifestyle.

The colour hues of warm pink, cool blues are emphasized by contrasting stripes and checks which are coherent throughout the whole collection. Fabrics are textured with a handmade artisan feel where prints play an integral part this season.

Social Network App Vero once again collaborates with designer Oliver Spencer since it’s concept came into effect with British Fashion House Burberry being the first using the technology. The Vero App allows consumers to purchase looks directly from the catwalk as the show happens live.

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John Smedley

In honour of London  Fashion Week Men’s 5th Anniversary John Smedley decided to celebrate with their brands first ever catwalk show which was held outdoors in St James’s  Catwalk Showspace on Jermyn Street. It was a lovely summer’s day over the weekend and set the scene for an exciting day out at the catwalk shows to mark day two of Men’s Fashion Week.

John Smedely the world’s finest knitwear brand introduces Spring Summer 2018 collection Precision / Fluidity presents its inaugural catwalk show at London Fashion Week Men’s.  The new collection draws inspiration from first and new design concepts but still staying true at heart to the brands heritage. I noticed this season designers are focussing on the elements of versatility in their clothing to adapt with busy lifestyles is practical yet personifies the relatable everyday way of getting dressed.

The main theme of the collection fluidity is explored this season and taken from John Smedley’s archive during the 1930’s following his first visit to Japan. Prints adorn garments inspired by Asian influences derived from the watercolours of the Japanese Koi is a juxtaposition in the fluidity within the collection.

Bold silk prints and embroidery were present within the garments as the Japanese influence continues to inspire womenswear silhouettes as kimono style fastenings and pleat details create intriguing elegant movement for each piece.

For Menswear clothing appeared to be well structured and precise including suits tailored for a sharp finish to showcase a sense of sartorial elegance including careful thought into the choice of materials including extra fine merino wool and wild silk lining printed with the emblem of the season. The brands Jermyn Street Store also, celebrate its one year anniversary on the day of the catwalk.

It was also the brands first foray to join the digital retail innovation of social media apps category See Now, Buy Now where consumers can purchase limited editions items such as newly introduced silk scarves and t-shirts available at both London stores. The brands Jermyn Street Store also, celebrates its one year anniversary on the day of the catwalk.


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GQ China returns for another season at London Fashion Week Men’s to showcase a new Designer brand Pronounce established by Yushan Li and Jun Zhou based in Milan and Shanghai.

Pronounce Spring / Summer 2018 collection In Praise of Shadows presented by GQ China marks their ongoing collaboration with London Fashion Week Men’s. This highlights the importance of an emerging market where London remains the epicentre of men’s fashion promoting new talent to introduce Chinese menswear designers in the international spotlight.