THE JOEY JOURNAL | Feed My Fashion Ego) is a Men’s lifestyle website for discerning millennial taste makers and digital magazine Edited by Joey de Cordero. Founded in 2017, as a platform to share his niche interest for Style, Grooming, Food & Culture, and Travel. Feed My Fashion Ego has grown from a hobby to reach an engaged audience since it’s inception, having gained recognition from the likes of Hunger, Yahoo! Style, Wink Ball, Riverside Radio, Barclays TV Ad Campaign and Yahoo! Entertainment. Named Top 30 UK Lifestyle Blog & Website to follow on the web in 2019 by Feed Spot.