OLIVER SPENCER, JOHN SMEDLEY, AND PRONOUNCE JUST SOME OF THE HIGHLIGHTS AT LFW MENS SS 2018

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London Fashion Week Men’s celebrates its 5th Anniversary to showcase the best of British Style each season. Here are just some of the favourite highlights of the menswear shows this week as I give you an insight into what will inspire you to wear in the coming months ahead. There are so many designers and styles to choose from and lucky for us London is the number one international shopping destination in world so we are spoilt for choice.

Oliver Spencer

Oliver Spencer returns to the catwalk this season for Spring Summer 2018 with an exclusive T-shirt collaboration with Artist David Austin where the key message is to explore the themes of love often through text which is inspired through literature such as ancient myth to contemporary poetry. Both Art, Fashion and illustration is combined where Oliver Spencer and David Austin designed logo T-shirts include ‘LOVE TOWN’, ‘WOMEN AND MEN’ and ‘FACE’.

Spencer manages to capture the vibrant spirit of London’s cosmopolitan city that reflects diversity and versatility of its inhabitants. For instance the signature light weight oversized parker coats transform from a coat to rucksack for when the weather is pleasant. Summer is already upon us so it’s ideal to invest in versatile ergonomic designed pieces that can adapt to suit our hectic lifestyle.

The colour hues of warm pink, cool blues are emphasized by contrasting stripes and checks which are coherent throughout the whole collection. Fabrics are textured with a handmade artisan feel where prints play an integral part this season.

Social Network App Vero once again collaborates with designer Oliver Spencer since it’s concept came into effect with British Fashion House Burberry being the first using the technology. The Vero App allows consumers to purchase looks directly from the catwalk as the show happens live.

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John Smedley

In honour of London  Fashion Week Men’s 5th Anniversary John Smedley decided to celebrate with their brands first ever catwalk show which was held outdoors in St James’s  Catwalk Showspace on Jermyn Street. It was a lovely summer’s day over the weekend and set the scene for an exciting day out at the catwalk shows to mark day two of Men’s Fashion Week.

John Smedely the world’s finest knitwear brand introduces Spring Summer 2018 collection Precision / Fluidity presents its inaugural catwalk show at London Fashion Week Men’s.  The new collection draws inspiration from first and new design concepts but still staying true at heart to the brands heritage. I noticed this season designers are focussing on the elements of versatility in their clothing to adapt with busy lifestyles is practical yet personifies the relatable everyday way of getting dressed.

The main theme of the collection fluidity is explored this season and taken from John Smedley’s archive during the 1930’s following his first visit to Japan. Prints adorn garments inspired by Asian influences derived from the watercolours of the Japanese Koi is a juxtaposition in the fluidity within the collection.

Bold silk prints and embroidery were present within the garments as the Japanese influence continues to inspire womenswear silhouettes as kimono style fastenings and pleat details create intriguing elegant movement for each piece.

For Menswear clothing appeared to be well structured and precise including suits tailored for a sharp finish to showcase a sense of sartorial elegance including careful thought into the choice of materials including extra fine merino wool and wild silk lining printed with the emblem of the season. The brands Jermyn Street Store also, celebrate its one year anniversary on the day of the catwalk.

It was also the brands first foray to join the digital retail innovation of social media apps category See Now, Buy Now where consumers can purchase limited editions items such as newly introduced silk scarves and t-shirts available at both London stores. The brands Jermyn Street Store also, celebrates its one year anniversary on the day of the catwalk.

 

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Pronounce

GQ China returns for another season at London Fashion Week Men’s to showcase a new Designer brand Pronounce established by Yushan Li and Jun Zhou based in Milan and Shanghai.

Pronounce Spring / Summer 2018 collection In Praise of Shadows presented by GQ China marks their ongoing collaboration with London Fashion Week Men’s. This highlights the importance of an emerging market where London remains the epicentre of men’s fashion promoting new talent to introduce Chinese menswear designers in the international spotlight.

Joey is a content writer/journalist, and has worked for Matches Fashion, a luxury online retail company based in London. He's wrote for the digital magazine Yahoo! Style and Alumnus of London College of Fashion with a major in Fashion & Clothing. Named Top 100 UK Lifestyle Blog & Website 2019 featuring in Barclays Mobile Banking App Calendar TV Ad Campaign and Yahoo! Entertainment’s new live streaming channel Yahoo! Play.
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