NUMERO 00 SPRING SUMMER 2020 MILAN FASHION WEEK MENS

NUMERO 00 FEEL NATURAL SS 2020

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For Numero 00 Spring Summer 2020 Creative Director Valerio Farina explores the sensory journey of freedom, lightness, simplicity and natural elements to present this season’s collection. He wanted to portray a feeling of escapism from the stereotype of metropolis city life where he prefers a natural approach to living in favor of softness and purity which are reflected in the design of the garments distinguished by the light and fluid use of fabrics.

 

 

Organic pieces take centre stage to enhance fit and its silhouettes bringing them to life where the rich colour palettes influenced by nature and the five elements of the universe Ayurveda evoke water, air, fire and earth.

The designer hopes the sensory approach of returning to Mother Nature will inspire the wearer to connect emotionally with the pieces as an awakening of consciousness that connects them to the issues of an ideology for an eco sustainable world to make better informed choices.

 

Feel Natural, Freedom, Lightness are the destinations of the sensory journey, which has brought the designer Valerio Farina to the conceive of the collection for Numero 00 SS20

Looking closely at the collection these messages are embedded in the garments to feature conflicting artworks against the single use of plastic objects including the use of organic and recycled fabrics defining the feel natural theme of this collection.

 

 

 


The Colour palette used – blue celeste, rust colour, grey, white, sage green inspired from nature


 

 

 

I also noticed a trend of street wear dominating this seasons runway’s in Milan which was evident in the other collections presented during the men’s fashion week collections this summer.

 

 

 

 

 

The Designer exposes the desire of underdressing from the preconceptions and from the rules through garments distinguish themselves for the softness and purity

 

 

For more information on the brand please visit

IG @numero00

https://numero00.com

 

 

Disclaimer: I would like to thank Numero 00 for the invite to preview this seasons collection during Camera Moda Milan Fashion Week. All opinions expressed will be my own

 

Joey is a content writer/journalist, and has worked for Matches Fashion, a luxury online retail company based in London. He's wrote for the digital magazine Yahoo! Style and Alumnus of London College of Fashion with a major in Fashion & Clothing. Named Top 100 UK Lifestyle Blog & Website 2019 featuring in Barclays Mobile Banking App Calendar TV Ad Campaign and Yahoo! Entertainment’s new live streaming channel Yahoo! Play.
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