It’s that time of year again when we can all look forward to the beginning of summer starting with music festival season as renowned Lifestyle Brand Relentless Energy Drinks will most likely be lending their name to major sporting events, festivals and now street style fashion.
Relentless Energy Drink collaborates with British Fashion Designer Mary Benson for a pop-up store launch in the west end and I got to see the exclusive preview of her latest work.
Mary Benson launched her debut collection with Fashion East in 2014 where she was awarded the prestigious TOPSHOP Sponsorship for AW2015 a great accolade in the designers career. It was my firsthand experience of coming across the label and I love discovering new designer brands at Fashion Week.
This season Mary returns with an exclusive line of unisex vinyl and screen printed street wear which were on show during the launch night. Graffiti adorned the walls of the event alongside the pieces from the collection which were quirky and fun evoked street style sub culture with an onsite Street Artist creating live art work.
Last July marked the designers second major milestone to move into the space of online retail with the labels very own stand alone e-commerce store.
In the past Mary Benson has collaborated with ASOS releasing an exclusive shoe and accessories collection last year with an event in associate with Hackney Walk and Stitch Academy.
You can find out more about the Fashion Print Label. London based duo Mary Benson & Tadgh Barry #MadeinLondon