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Vivienne Westwood SS 2018 from Feed My Fashion Ego on Vimeo.

It’s Day 4 of LFW Men’s it seems some designers went all out with bang to impress the international press and VIP’s as the show in usual fashion was delayed by 30 mins. Vivienne Westwood’s rebellious runway show caused quite the controversy during London Fashion Week Men’s and it was quite the spectacle indeed which caught guest by surprise. I had an early start to the morning so the show certainly grasped my attention with a spectacular performance by Circus Artist intertwined with the catwalk show. Models saunter down the runway with faces full of makeup which will express each of the 4 symbols inspired by Vivienne Westwood’s collection ‘We are MotherFucker’.

These are symbols are aptly named Love, Free World & IOU, Greed Rot $ Propaganda, War and Giants like Shell and Monsanto who rape the Earth. Clearly there was no fashion theme but a political message to win the fight for the free world to save the earth was evident. All four symbols appear as prints which adorn garments from rainforest print and other graphics in the form of text. The noughts you see could be mistaken for spotty animal prints but infact its money which multiplies them by 10 or more needed to safe the rainforest.

It was wonderful to see something else different for a change and the spring summer 2018 collection exceeded my expectations from your usual conventional fashion show. The most important message of them all ‘Buy Less Choose Well, Make it Last’ for a greener planet. We just loved it.


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Joey is a content writer/journalist, and has worked for Matches Fashion, a luxury online retail company based in London. He's wrote for the digital magazine Yahoo! Style and Alumnus of London College of Fashion with a major in Fashion & Clothing. Named Top 100 UK Lifestyle Blog & Website 2019 featuring in Barclays Mobile Banking App Calendar TV Ad Campaign and Yahoo! Entertainment’s new live streaming channel Yahoo! Play.

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