Each week I will be curating looks handpicked from my personal favourite Brands and Stores. Especially in April you can expect a sudden downpour of rain showers, so here are some of my Style Edit’s to ensure you stay warm and dry
THE NEXT GEN DESIGNER FOR MILLENIALS: VIRGIL ABLOH FOR LOUIS VUITTON
Widely rumoured in recent months the appointment of Virgil Abloh as the new men’s artistic director for Louis Vuitton is a welcome surprise for many.
In 2017 Louis Vuitton collaboration with iconic street wear label supreme helped to give Louis Vuitton men’s wear a much needed cool edge. With the help of supreme strong social media brand presence, it allowed Louis Vuitton to craft a new consumer engagement and explore a new fashion demographic.
The foundation laid by Mr Kim Jones highlights a shift in new concept of fast luxury fashion and the importance of street wear. Fashion houses are no longer concentrating on single fashion shows or stores to show cases collections but instead are using social media, digital connections and contemporary style icons to market a brand lifestyle. This highlight luxury brands are now adapting a forward thinking model to maintain excitement for a collection and delivering a personal immersive experience.
Virgil Abloh is a new era for the Parsian fashion house. His potential to transform the house, bringing innovation and diversity for Louis Vuitton is a smart move for the LVMH group. His skill at bringing music and culture and essential the hype factor, demonstrates Mr Abloh can remake the fashion house into a brand that is more approachable, contemporary and creditable. Yet it has left critics wondering if Virgil can still maintain Louis Vuitton classical heritage.
Mr Abloh current influence has created a dynamic effect in the fashion world. His authentic appeal of web and street culture has helped his Milan owned fashion label Off white to gain a cult following. He has collaborated with brands such as Nike, Moncler, Japanese’s artist Takashi Murakami and more recently Ikea, Mr Abloh design process illustrates at how brands can work with their audience and has redefined what is delivered to his customers.
For the LVMH group it’s a clear sign that the luxury industry is now responding to a new modern contemporary audience, who are driven by personal connection. Consumers now want engagement and openness with luxury brands
It will be interesting to see if Virgil Abloh’s aesthetic and design philosophy will create a long lasting impact for men’s fashion at Louis Vuitton. In the mean time we look forward to his debut collection in Paris men’s fashion week in June.
SON OF A TAILOR COPENHAGEN INTRODUCES THE PERFECT ALGORITHM FOR A BESPOKE T-SHIRT
A T-shirt arrived recently which I wanted to express how excited I am to learn a bespoke t-shirt company Son of A Tailor founded in the Denmark has launched in the UK and I was one of the lucky few bloggers selected which they kindly gifted in the process. From day one it arrived its been a favourite staple in my wardrobe and they even got the colour, size and fit correct according to my personal measurements all part of the great customer service was absolutely amazing indeed.
I immediately grasped the idea of having bespoke shirts to fit perfectly with a custom made fit so why not t-shirts which fashion brand Son of a Tailor introduces the concept to the mass market. It’s great value for money, precise cut, fit and high quality fabrics ensures longevity of a tailor made classic for the contemporary gentlemen’s closet. I’l never have to shop for a poorly made t-shirt again as its often a challenge to find one that fits me without doubt. At least with Son of a Tailor they send you a tape measure to measure your exact measurements which you then send off to them to begin the process of making your very own custom made t-shirt.
I often find all you need is a simple detail like a t-shirt to complete a smart casual look worn under a tailored jacket is understated and still elegant without being too formal looks great every time.
Disclaimer: This blog post was kindly gifted to me by Son of a Tailor Copenhagen to promote their launch into the U.K. Market. All opinions will be my own.
Harvey Nichols welcomes iconic menswear Japanese store Beams for a limited time only. The curation by Beams called Tokyojin was introduced at an opening party in which we had an opportunity to see Beams apparel , accessories and home wear . The collection also offered one off collabs with Champion, Buzz Rickson and Arc’teryx.
Beams is a cultural institution in Japan since the 1970’s yet the collaboration with an UK retailer Harvey Nichols showcases the strength and quality of Japanese design. Beams popup event allows us to have an insight into its in house label such as Beams Japan and Beams plus. While also exploring other designers such as Tailor Toyo and sun surf.
Beams first UK pop up store is a confident start to the UK market in which Japanese cool is here to stay.
The genre of streetwear and a humble t-shirt has been revolutionised with new London brand Homage Tees. The unisex apparel collection is tongue n’ cheek which celebrates great British icons from David Attenborough , Louis Theroux and Princess Diana. From bold graphic hoodies and t-shirts, cultural sampling of global icons from music, film and television is done tastefully well. It has a charmful throwback of band logos t-shirts from the 1980’s but with a 2017 twist. The brand has a growing fan base of Celebrities Gigi Hadid, Asap Ferg and Rita Ora.
In the past year Homage Tees has effortlessly morphed into a unique refreshing brand. No need for the well timed drop or the endless queue of hype beasts. Homage tees stands confidently amongst fashion labels. It offers a new form of anti brand, going against the mainstream. In todays society pay homage collection is more relevant then ever, reminding us to pay homage to the peoples hero. Soon it will become street wear piece of the year.
Here’s a sneek peek at the images, also featuring model Adwoa Aboah, were captured by Gigi Hadid on iPhones and digital cameras, giving each shot an immediate intimacy and energy. Shot throughout an evening hanging out in a suite at the legendary Chateau Marmont in Los Angeles, the images are a raw, honest and revealing study of relationships, friendships and the passions of the Versus Squad.
The Versus campaign captures everything that is special about ZAYN, Gigi and Adwoa. They are young people who define the mood of their generation with their honesty, energy and their love.
The High Fashion Editorial campaign images will appear in various forms, both individually on social media, and grouped together in print as if appearing on a Versus feed.
ZAYN and Model Adwoa wear key looks from the SS17 collection, signifying a new era for Versus: a real wardrobe for a fresh new generation. ZAYN wears pieces such as the iconic Versus leather jacket, complete with silver lion’s head buttons, and the new Versus faded denim jacket with the iconic safety pin as fastening. His matching faded jeans are ripped and torn, then lined with metal mesh.
Photo Credit: Gigi Hadid Models Male Talent: Zayn Malik Female Talent: Adwoa Aboah Art Director: Erik Torstensson – Wednesday Agency Production: AND Production Stylist: Patti Wilson Casting Director: Piergiorgio del Moro Hair: Justine Marjan Make-Up: Brigitte Reiss-Andersen Groomer: Joanna Simkin
Model Adwoa wears similar pieces, reflecting the unified mood of Versus, as well as metal mesh tanks and fine knit tops with shredded panels lined with metal mesh.
The ZAYN x VERSUS capsule collection, which will be revealed in June and then immediately available to buy. I bet you all cant wait to get your hands on it.
Hello! I'm Joey, Personal Shopper/Stylist, Fashion and Travel Writer living in London behind the Men's Lifestyle dot-com The Joey Journal. Named Top 100 UK Lifestyle Blog & Website on the web to Follow in 2019. I've written for Digital Publications as a Contributor to Yahoo! Style and Yahoo! Travel. This blog is to provide you with inspiration and share my personal style.