BELSTAFF PROMOTES CONSCIOUS AND SUSTAINABLE EFFORTS FOR CLOTHING AND ACCESSORIES COLLECTIONS SPRING SUMMER 2020

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Today I went to preview the new Menswear and Womenswear collection during London Fashion Week Men over the weekend for Belstaff Spring Summer 2020 Travelogue in Hoxton Docks East London. I always rather look forward to each season because I admire the contemporary take on the brands history by Belstaff’s Creative Director Lehnhardt-Moore where he captures the imagination of the labels industrial heritage.

For this season the inspiration is drawn from the original archive where travel and exploring remain at the heart of the brands aesthetics hence the self title of the new collection Travelogue. New millenials like to travel as that saying ‘travel makes you richer’ we crave experiences that take us back to nature and thus Belstaff creates the ideal and functional range of fashion forward clothing and accessories for discerning clientele who demand effortless and versatile wardrobe built for contemporary life.

As busy working professionals our intent to have a closet that reflects a fast paced modern life should include perfect transition staples for work, leisure, travel; day to night concept is exactly what Belstaff have created. I felt there was a shift towards conscious and sustainable approach to clothing that will be functional with a purpose to remain beyond seasons.

The atmosphere for the showcase of the new collection at Hoxton Docks set the scene of taking me on a journey of discovering the off beaten track as I really did feel the setting was authentic of the industrial north of England since the labels founding in the 1920’s. You really did feel you were transported back in time observing your surroundings of the exposed brick work, metal struts and warehouse structures. As you enter the warehouse I noticed the space evoked a desert trip with vintage camping canvas, a large tent and cacti brought the collection to life.

Fine details in the collection were kept contemporary with use of contrasts such as juxtaposing textures and colours between soft and hard where the contrast provide the essential look for a modern wardrobe.

Signatures pieces that inspired this seasons collection were the sleevless Castmaster cotton fishing jacket in orange from the archive in orange dry waxed cotton vs khaki version retains sleeves of the original and the XL500 Nautical Jacket from the nineteen seventies was re-imagined in Oxford Nylon.

 

Themes in the collection explore the influence of military is evident in the use of deep English rifle green and the newly introduced camo tech fabric. I really liked the luxury fine knits and oiled suede polish up the look, contrast with sun faded pique shirts and sweatshirts for men and women.

Throughout the collection worn in looks are created with the use of slub yarns and pigment dyed fabrics for a vintage feel including pieces in dyed sahara cloth and cotton broadcloth create a military look. With this in mind Belstaff have catered to those who love to travel and explore with key looks such as a battered safari jacket is teamed with raw Ecru denim, while new adventure print show line drawn illustrations applied to a rayon shirt for women and linen version for men.

 

Lastly, to finish off the look for the modern man and woman trooper boots in brown leather and canvas, along with a chukka boots with commando sole in suede and stonewashed cross body canvas bags with leather trims give edge to the collection this spring summer 2020 collection.

 

Disclaimer: Many Thanks to Belstaff for inviting me to preview the new seasons collections and all opinions expressed will be my own

Joey is a content writer/journalist, and has worked for Matches Fashion, a luxury online retail company based in London. He's wrote for the digital magazine Yahoo! Style and Alumnus of London College of Fashion with a major in Fashion & Clothing. Named Top 30 UK Lifestyle Blog & Website 2019 featuring in Barclays Mobile Banking App Calendar TV Ad Campaign and Yahoo! Entertainment’s new live streaming channel Yahoo! Play.
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